Details is gearing up for the second iteration of The DETAILS Collections – a menswear hub at Mercedes-Benz New York Fashion Week. The slate of deisgners includes 2013 Ecco Domani winner Ian Velardi, Raif Adelberg, and SECOND/LAYER, a new Los Angeles-based brand. The program will also include a first ever, deciated men’s accessories show, which will highlight established and emerging designers in the men’s accessories category.
Every season we try to catch the trend and express our vision of what would be the coolest men’s wardrobe. Inspiration comes naturally when you do not look for it. Regarding the SS13 collection, we used some strong American symbols such as baseballs and skateboards.
When we launched SANDRO menswear there was almost nobody in the men’s middle high range market. Today a lot of men’s brands have found a way to express their idea of a men’s wardrobe. I do think that this competition helps all of us of becoming sharper, educating the consumers and at the same time being aware of what he wants.
What is your favorite piece from the current collection?
It’s funny … Actually this is not a garment but I am very proud of the skateboard we designed. It reminds me of a spaceship in a 70’s playground in LA!
What male celebrity would you say is the style icon of our time?
It’s very hard to answer that question since the new icon is the unknown person that simply walks in the street with his personal style. The kind of person you can see on street styles blogs.
- Colin Stark
With 15 years in the fashion business under his belt, Josh Reed was ready to step out on his own. He noticed the lack of availability of an upscale mens cap that wasn’t sports related or flat brimmed. Thus, Gents was born. Once the caps began to take off, he dove further into other men’s products. Details Style Correspondent, Colin Stark sat down with Josh for an inside look at the brand and to see what was next on the horizon.
Talk to us about the process of designing the hats, coming up with the brand aesthetic and how that affected what the brand is today.
In terms of the cap, first and foremost I concentrated on the fit and structure. I spent almost 2 years making a cap that would mold perfectly to every size head without loose space or gaps to give a very sleek and fitted look for any guy. This is why there are only two sizes. Secondly, the design aesthetic. I developed the stretch fit band outside the US because I wanted to make it my own to perfect the fit AND look good. Royal purple is the color of the Gents brand and I made the taping straps on the underside of the cap to match the purple band, the signature of all Gents caps.
The new products like the t-shirts and raglans stick with this same foundation and aesthetic which is a great fit, sophisticated and minimal design and an affordable price.
How has the men’s market place overall influenced the Gents brand?
From my experience in the business, I learned a lot about men and the way they shop and how they want to look and be perceived. There is a very large group of guys that want to look stylish and dress well, but without too much effort and at a price they can afford. They want to look well dressed and stylish but with an effortless approach. I didn’t see this group being served in the market. That is who Gents is for.
Any surprises along the way?
A customer, a man in his 30’s, wrote me an email the other day. He said “I’ve never felt comfortable with my looks. I’ve always been insecure and felt unattractive. I got your cap in the mail the other day and put it on and felt confident and good about the way I look for the first time in my life.” That was just about the best moment I’ve had since the 2 years I started developing Gents.
What’s next for the brand?
A lot more variations of caps including new designs and fabrications. As for new product categories, guys can expect beanies, fedoras and newsboy caps on the headwear front. This spring, Gents is introducing gym and travel bags, socks, jewelry and much more. Look out for some very cool designer collaborations as well.
The Hollywood hustle keeps its residents on the go day and night. We spent time with two local stars, in and out of work, taking their sense of style, and CASIO watches, along for the ride.
Meet DJ Zen Freeman and actor Parker Young, respectively, featured in our December/January issue…
Check them out in the magazine and read on for more about how they spend their days and nights, their personal styles, and behind-the-scenes pics and videos from the photo shoot in L.A. Read More
Musician, TV host and media personality Max Lugavere created the Rockdrive concert series 4 years ago to “change the world one stage at a time,” and after last year’s independently-organized events in Nashville and Miami, it seems to be delivering on its promise. For the 2012 event, he’s bringing it back to where it all began: Los Angeles. Proceeds for the December 2nd show at LA’s iconic Hotel Cafe are benefitting the Red Cross’ Hurricane Sandy relief efforts. Artists include Cary Brothers, Meiko, and many others.
Tickets are only $12 and available now at www.rockdrive.org.